Plan Every Holiday Sale Your Shop Can Afford in One Playbook
Every holiday sale from now to January, Black Friday to Cyber Monday first. You get the dates, the emails, texts and posts already written, and a calculator that shows your margin before you pick the offer.
- Emails, SMS and posts written for each holiday
- One calendar with every date and when to send
- A calculator that shows the margin first
- Deals Planner for your own site, Etsy, Amazon or any marketplace
Instant download • Free Canva, Google Sheets & Excel • Pay once
Works with the free tools you already use
See the Written Copy and the Planners
The emails, texts, posts and planners for every holiday sale, ready to edit today.
Built for Small Shops and Sellers
The dates, the emails, texts and posts already written, and the margin check before you pick an offer.
Emails Written for You
Teaser to last chance, written for each holiday. Every email has 3 subject lines and preview text, ready to paste into your email tool.
SMS Texts and Social Posts
Texts under 160 characters with opt-out wording, plus feed posts, stories and ad squares in free Canva, captions included.
A Master Holiday Calendar
Every holiday date with plan-by and send-by dates and a row for each channel, so you know what you will do as early as possible.
Profit, Fees and Discount Calculator
Put in your price, cost, fees and discount, and see the margin. VAT/GST and currency fields included. Tracking figures, not tax advice.
Deals Planner and Bundle Builder
Plan each deal for your own site, Etsy, Amazon or any marketplace. Price a gift bundle and check its margin before you list it.
Stock Planner and Results Tracker
Plan what to have on hand, log what sold, and mark each offer keep, fix or drop for next year.
7 Holiday Packs + 7 Planners, All Listed
7 Holiday Packs (6 Parts Each)
Emails, SMS texts, Canva posts and ads, banners, countdowns and a launch checklist for each holiday.
7 Planners and Tools
Master Holiday Promo Calendar, E-commerce Deals Planner, Inventory and Stock Planner, Profit, Fees and Discount Calculator, Gift Guide and Bundle Builder, Results Tracker and Post-Season Review. Google Sheets and Excel.
Start Here: Quick-Start Guide (PDF)
Open the quick-start PDF, pick your next live holiday and copy the files you need.
Also Included
Each Pack and Planner, Up Close
Each holiday pack has the same 6 parts. Each planner works in Google Sheets and Excel.
Halloween Pack
A short first sale of the season, with the same 6 parts as every other pack.
Black Friday and Cyber Monday Pack
Your biggest weekend, written out. Emails, texts and posts for Black Friday and Cyber Monday, with Thanksgiving and Small Business Saturday, plus the checklist to launch on time.
Giving Tuesday and Green Monday Pack
Giving Tuesday and Green Monday, plus the last-shipping-day pushes that remind buyers to order in time.
Christmas Pack
Gift guides and last order days, written for you. Full-price moments sit next to the sale emails, so you can sell without a deep cut.
Boxing Day Pack
The day-after sale, ready to send. Emails, texts and posts for Boxing Day, plus the checklist to launch on time.
New Year Pack
Close the year with a plan. New Year sale emails, texts and posts, written for you.
January Win-Back Pack
Start January with sales. Win-back emails and texts for the buyers who found you in the holidays.
Know What to Say in Every Email and Text
Each holiday has its own email sequence, teaser to thank-you. Every email has 3 subject lines and preview text, and every SMS text has opt-out wording. Paste the copy into the tools you already use.
Start Early, Not the Night Before
The Master Holiday Promo Calendar gives every holiday a plan-by and a send-by date. Each pack has a launch checklist with a column for each channel, and fill-in fields for your own shipping cut-off dates.
Plan Each Deal for Each Channel
The E-commerce Deals Planner works for your own site, Etsy, Amazon or any marketplace, with fill-in fields for each channel's own rules. The Gift Guide and Bundle Builder prices a bundle and checks its margin.
See Which Day and Which Email Sold
Plan your stock before the rush, then log what sold each day and from which email or post. A quiet week is then not a guess, and the post-season review shows what to keep, fix or drop next year.
Edit Everything in Free Canva
Every post, story, ad square, banner and countdown uses free Canva elements. Change the colours, fonts and photos to match your shop, then download the sizes you need for feed, story, ads, your shop banner and email header.
What Our Customers Are Saying
Real reviews from real customers
You Don't Need a Deep Discount to Sell
Every pack has full-price moments: a gift guide, a last shipping day reminder and a thank-you email. When you do run an offer, test it in the calculator first and see the margin of each. A free calendar gives you dates; this gives you the dates, the written copy and the margin check. It does not send emails or post for you: you load the copy into the tools you already use.
Ready Before the Holiday Crunch
Free Canva, Google Sheets and Excel. Pay once and keep your own files.
KNOW WHAT TO SEND
The emails, texts and posts for each holiday are written. Edit the words, add your products and send.
AN OFFER YOU CAN AFFORD
Check the margin of each offer in the calculator before you pick it, so the sale does not kill your margins.
ONE PERSON, EVERY HOLIDAY
If it's just you making, packing and shipping, the plan is ready before the crunch starts.
How It Works
Get started in minutes with instant digital access
Pick the Holiday
Find the next holiday on the calendar
Check Your Offer
See the margin in the calculator
Edit the Copy
Edit the written emails, texts and posts
Send and Track
Send from your own tools, track what sold
A Holiday Sale You Can Afford. $27, One-Time.
Everything on this page is in one download, with the emails already written: Halloween, Black Friday and Cyber Monday, Giving Tuesday and Green Monday, Christmas, Boxing Day, New Year, plus January Win-Back, 7 planners and the quick-start PDF. No subscription.
- 7 Holiday Packs, Black Friday to Cyber Monday First
- Emails, SMS and Canva Posts for Each Holiday
- Master Holiday Promo Calendar and Launch Checklists
- Profit, Fees and Discount Calculator
- Deals, Stock, Gift Guide and Results Planners
- Quick-Start Guide (PDF)
Instant digital download • Free Canva, Google Sheets & Excel • Pay once
This is a digital product with immediate access after purchase. No refunds on digital downloads.
Designed to Fit Your Needs
Google Docs, free Canva, Google Sheets, Excel and PDF. Works on Mac and PC, in your browser; setup is easiest on a laptop or desktop.
Frequently Asked Questions
Everything you need to know before you buy